Make me feel compelled in 3 seconds or I will leave - Everyone
Importantly, this is NOT about how to design a webpage, this is about articulating the VALUE or SOLUTION that your product provides or addressing the PROBLEM that people to solve. Products for any given company can change over time, but the core problem rarely changes.
What is the final result of your solution?
1 - How will it organize their chaos? the chaos in their lives, their organizations?
2 - How will it help connect with or explore the world/their interests?
3 - How will they earn?
1 - Organizing the chaos
Asana - "Keep your team organized and connected"
Figma - "Where teams design together"
Mint - "It's all coming together"
Lunch Money - "Delightfully simple budgeting"
2 - Connecting to the world
In these page, the message is clear:
There is a whole world behind our website and we have done the curation and vetting in order to connect to you these offers and services - with ease.
Etsy - "Finds things you'll love. Support independent sellers. Only on Etsy."
Scotts Cheap Flights - "Save up to 90% on international flights. Without even trying"
The Sill - "Bring the Outdoor In"
FARFETCH - "Luxury fashion at your fingertips", "We are here for you"
If you are confident in your inventory... you show the inventory
YouTube - Here are two of our most popular videos. Notice the value collection starts immediately. If you click one of these two, YouTube will refine your recommendations.
Coinbase - "You already know we sell Bitcoin. These are the actual Bitcoin prices, FOMO yet?"
3 - How will they earn?
There are paying customers and dollars behind this website if you are wiling to fulfill their needs. On the other end, there are people on this website willing to serve you and fulfill your needs.
The value of these websites is the coordination and understanding behind the scenes that you can earn money by acting correctly in this ecosystem.
Your job as a business is to find these needs and match these people. What needs can be matched (how exactly people earn changes through time)? This is your core fundamental job and even if you are successful, you will be continually answering this question.
Shopify - "Build on online business - no matter what business you're in"
Poshmark - "#1 way to buy and sell fashion"
Robinhood - "It's Time to Do Money"
BlockFi - "Lend Your Bitcoin: Earn Interest by Lending Out Your Bitcoin"